You will not use a cool feature

So why do companies continue to add features that are convenient for a small number of people and ignored by the rest? And is there a better way to design products?

Cliff Kwang, a technology industry designer and author of a book on product design history, singled out three culprits behind the ever-growing characteristics. First, companies add options because it helps them sell their products as new and exciting. Second, products with millions of consumers should be liked by people with different needs. And – we’m surprised – we’re excited about options that look great, but we can not or will not use.

Kuang described this third factor as “consumers’ inability to distinguish between ‘hey, it looks good’ and ‘hey, i need it’.”

If it makes you feel better, Kuang said he’s also guilty of it. He was fascinated by the parallel parking automation feature in his Tesla. “The first time I used it, it was cool,” he said. “And I never used it.”

Technologists often complain that they are not in a win-win situation in product design. Loyal fans are demanding more and more options that often make no sense to the norm. (This phenomenon is often laughed at as “bloatware” as bloated in software.) This is one of the reasons why technology often feels like it was designed for 1 percent of digital workers and not the rest of us.

But if companies try to change the less used options or change what people are already used to, some customers will hate it. Everyone has their own opinion. Stephen Sinofski, a former Microsoft executive, joked that reviewing widely used software such as Windows and Microsoft Office is the same as ordering pizza to billions of people.

In April, technology writer Clive Thompson made a provocative proposal to fight the temptation to incorporate more features into existing technology: just say no.

Thompson, who is a columnist for The New York Times Magazine, said companies need to decide in advance the set of features they want to work on and stop when they get there.

“The creep of features is a real thing and it destroys software every year,” he told me, referring to Instagram as a product that he thinks will add more options as it gets worse.

Of course, products will not be frozen in the past. And some features, such as the fact that it automatically notifies an ambulance after a car accident, can be valuable, even if they are rarely used. It is also unpredictable which supplements may be useful for the broad masses.

Kuang said that the best technological products are slowly changing to force consumers towards the future that the creators have imagined. He said Airbnb has done this by making significant changes to its website and app, prompting people to explore different types of homes regardless of destination or travel dates.

To escape the trap of the vessel, Kuang said, “You are working backwards from the future you are trying to create.”


Tip of the Week

Whether all the features are useful, you will soon be using upgraded software for your phone. Brian X. ChenThe New York Times Consumer Technology Review tells us how to prepare for this change.

In this week’s column, we discuss the upcoming changes for smartphones this fall following operating system updates from Apple and Google.

How to prepare? First of all, I recommend not installing the early test version of the software, or the beta that is currently available. Unfinished versions of operating systems are still being checked for bugs.

But here’s how you can prepare your phone for new operating systems when they are finished:

  • Back up your phone data On another device, such as your computer, or a cloud storage service if you subscribe to one. This will prevent a catastrophe in the unlikely event that something goes wrong while updating your phone software.

  • Turn off automatic updates. There is an option to automatically install software updates at bedtime in your phone settings. I recommend you turn it off. When the operating system arrives in the fall, take a look and see the approach to evaluate what others are saying online about any major bugs that may occur. New products are usually imperfect on the first day. Manually install the new operating system when you are sure that it will not damage your phone.

  • Take advantage to do Digital source cleaning. Delete apps that you no longer use and files that you no longer need. Sometimes, newer operating systems take up more space than their predecessors, so it’s a good idea to do some cleaning ahead of time to ensure a fresh start.

  • Controversial plan to boost chip manufacturing in US: An unlikely group of billionaires, including a longtime Democrat donor and Trump supporter, is asking $ 1 billion from Congress for a nonprofit investment fund to expand production of computer chips in the United States. My colleague Ephrat Livni wrote that the group’s unusual proposal caused a rift in Washington.

  • His TikTok posts say he was a juror at the last trial of Johnny Depp and Amber Heard. He was not, explains CNN, and it was another example of this case of often malignant online mania.

  • What do apps do for kids? A Washington Post reviewer wrote that more than two-thirds of the top 1,000 apps for kids send personal information to the advertising industry. (Subscription may be required.)

Meet a A goose named Duck-Duck And the man who became the adopted son of the goose.


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