More than Call of Duty, Activision’s acquisition is significant because of King
Although it is known for its large investments in the world of consoles and PCs, The Xbox brand sees mobile as the biggest development opportunity of the future🇧🇷 According to Phil Spencer, the head of the Microsoft division, the lack of presence in this market could make the brand unstable in the coming years.
Spencer said in an interview on The Verge’s Decoder podcast It is this area that is the focus of Activision’s acquisition efforts🇧🇷 According to him, the idea that Call of Duty is the most important part of the purchase is “A design that may have been created by competitors“, considering that Microsoft’s focus has always been King🇧🇷
Responsible for popular games like Candy Crush, The mobile developer is seen as the key to Xbox’s growth on mobile🇧🇷 🇧🇷I don’t think anyone needs a quote from us to understand how irrelevant we are in the market. Anyone who picks up the phone and decides to play the game will see it for themselves.says Spencer.
Mobile games have great potential for growth
The head of the Xbox brand also mentioned in the interview that in the last five to six years, The global gaming industry has reached USD 200 billion due to the mobile segment alone🇧🇷 The executive claims that while PC and desktop consoles have grown, their performance is not even close to what is seen in the world of Android and iOS.
🇧🇷As for Activision’s capabilities, and I’ll say this again and again, and it’s true, it really starts with the vision that people want to play games on every device they own.Spencer explained. 🇧🇷and funny The smallest screen we play games on is actually the biggest screen if you think about the installed base from phones🇧🇷
The head of Xbox says that companies like Tencent have also realized the potential of mobile and that, while areas like PC and consoles are still a priority. They don’t offer the same growth opportunities🇧🇷 🇧🇷It’s important if you’re trying to run a global gaming business that you meet consumer demand where they want to play and, increasingly, mobile is where people want to play.🇧🇷
Microsoft is planning an online store for mobile games to compete with Apple and Google
The company mentioned the creation of Xbox Mobile in a letter sent to the UK authority about the acquisition of Activision Blizzard.