Xbox chief Phil Spencer after Activision acquisition: “We’re not stopping here”

Crying is free and open to all audiences! Although the acquisition of Activision Blizzard continues to be controversial with announcements from Sony and Microsoft, the topic of the acquisition of the studio by the American giant was discussed again at the Tokyo Game Show. It is not surprising that Microsoft is not going to stop there.

Xbox isn’t going to stop on the road

This week we reported on the ongoing investigation by the British authorities into the acquisition of Activision Blizzard. A new phase is opening on the other side of the channel and may last until March 2023 at the latest, but we believe the results will be in before then.

During an interview with CNBC, Phil Spencer was asked about hypothetical future acquisitions. Does the current deal with Activision stop future acquisitions? How does Microsoft see the future? Is the competition up to Sony? The Xbox boss responded bluntly, continuing a strategy that has already been described several times in our columns over the past few years.

You mentioned that this is an ultra-competitive market and I don’t think we hit the pause button on anything.

THE Tencent is the largest gaming company in the world today and continues to invest heavily in content and studios. THE Sony Today it has a bigger share in business than us and They also continue to invest.

When you look at the investments we’ve made, it’s a very, very competitive market. Our aim is to be a significant player in this field. We want to deliver high-quality content to players, and we’re staying active, whether it’s investing in our in-house teams who are already making great games that people love. or in new partners.

One of the things I love about coming here Tokyo There are developers I know A new partnership that we haveas well as Kojima productionOr talk to existing partners […] And that applies to working on mergers and acquisitions, we are also active in this. therefore The work that we do never ends. It’s a competitive market and I want to make sure Xbox is at the forefront of that competition.

There’s nothing surprising about Phil Spencer’s words today, but it shows that the brand is more determined than ever to climb the ladder and grab a slice of the gaming pie that represents the multi-billion-dollar-a-year multiplayer market. Whether or not the partnership with Activision Blizzard is confirmed, Microsoft will continue to invest heavily in video games due to the market potential.

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