What was the first video game console in Brazil?

Gaming is one of the main forms of entertainment around the world and Brazil excels in this industry. According to the consultation newzooOur country is the largest gambling market in Latin America and it is estimated that almost 75% of the population of Brazil is Video game fanAdded data from the Brazilian Association of Electronic Games Developers (Abragames).

But you know what it was The first console was released here? His name was TV game And its popularity was intense in the late 1970s. Under a combination of military rule, soaring inflation rates, and market reserve policies, Brazil still lacked much importance or involvement in the gaming world. However, an unusual partnership allowed us to have our first console in stores.

First console in Brazil (1977)

Telejogo was launched in 1977 in Brazil. It was based on the pong machines that were made AtariWith wood and metal design, two controls/Dial it Fixed device and buttons allowing switching between ‘game’ and ‘practice’ sessions. It also had a mechanism that allowed the equipment to be connected to the 3rd or 4th channel of the television, which was very practical for the television models of the time.

With the growing popularity of video games in the 70s, Telejogo sold very well in Brazil. (OLX | Dfpvepe)Source: OLX

This console offered three games: wall, football and tennis. All three had basically the same gameplay – shots that went up or down the court. Each device control represents a team/page. Here we can mark the beginning of “Cooperation sofa” in Brazil, but the logistics were still limited: if you wanted to play with a friend, you had to leave the remote on the table.

All the games had pretty much the same gameplay - quite limited for today, but very advanced at the time of release.  (Free Market | AVCASELLA)All the games had pretty much the same gameplay – quite limited for today, but very advanced at the time of release. (Free Market | AVCASELLA)Source: Free Market

Ford-Philco: A Major Partnership

The curiosity of Telejogo is that Ford Motor Company Played an important role in the release of the console – yes, the famous car manufacturer. In 1961, the company bought it Philco (Philadelphia Storage Battery Company), which initially worked with automobile batteries and later went on to manufacture car stereo systems, portable radios, cassette players, air conditioners, and other household appliances.

TV game II

Due to the great success of the Telejogo, the Ford-Philco division decided to release a second version in 1979. The big news in its hardware was the two controls, now released separately. Each had a lever/stick and a button.

Another evolution occurred in the number of games the console offered. This time, there were ten, still based on the original gameplay: Paredão I, Paredão II, Football, Hockey, Target Shooting I, Target Shooting II, Barrier, Basketball I and Basketball II.

The success of Telejogo and Telejogo II prompted other companies to try similar projects.  (collection of games)The success of Telejogo and Telejogo II prompted other companies to try similar projects. (collection of games)Source: Games Collection

How did Telegame “end”?

For a while, Telejogo and its “competitors” dominated the market as video games gained popularity and it was a big news to enjoy arcade games without leaving your home. However, it didn’t take long for other consoles like the Nintendinho and the Master System to appear and steal the show. Among its advantages was the ability to play several games through cartridges.

Another important fact for the “end” of Telejogo was the transfer of Filko. Ford handed over the business HitachiA multinational conglomerate based in Japan, which after a few years refused to invest in the game market.

For collectors and other gamers who want to own the Telejogo as a souvenir, the device can now be found on sites like OLX and Mercado Livre. Prices vary depending on the state of conservation and of course whether it works or not. In a quick search, the values ​​are between R$200 and R$800.

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