What is LIV Golf? It depends on who you ask.

LIV (giving rhythms) Golf chose Roman numerals for its name. If a lot of time has passed since you went to school, LIV translates to 54, which is the number of holes each player fills in the three-round format of each event, which is one round less than a typical PGA tour in a work week, but A lot More money.

(Before you read: The last game of the NFL Championship was Super Bowl LVI, or 56.)

Despite its high-profile golfers and big money support, LIV Golf has not yet reached a broadcasting rights agreement in the United States – the most lucrative market for television sports – and will be shown on most of the less-watched streaming services. World. (Here is a full list of non-US options.) That does not mean you can not watch in the US, though: This week’s tournament will be available via live streaming on LIVGolf.com, YouTube and Facebook.

Normally, television networks would get the opportunity to show live sports on the calendar in a short amount of time; Witness another Spring Football League show on TV. But ESPN, CBS, NBC and Amazon are in the first year of a nine-year deal that they collectively pay hundreds of millions of dollars each year to show off on the PGA Tour. These nets can be full of golf. They may also not want to confront or anger their business partner, PGA Tour.

However, history has shown that if LIV Golf succeeds, fundamental rights agreements will not lag far behind. Because consumers continue to slowly abandon paid TV, live sports are the only type of programming that already delivers a large and profitable audience. And the streaming services that attract these users know that live sports are one of the best ways to attract new users and retain old ones.

Not exactly. We asked Ben Hubbard, who covers the Middle East as head of The Times’s Beirut bureau and wrote a book about the Crown Prince of Saudi Arabia, to explain the kingdom’s motives a little deeper. His answer:

Saudi Arabia’s support for the new series is the latest example of how oil-rich Gulf monarchs are using their enormous wealth to invest in sports and cultural institutions in hopes of elevating their countries’ international profile and changing the way they look at Western countries. .

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