The power of games as a social transformer

Carolina Huertas
June 1, 2022 – 19:38 hours

(Credit: Eduardo Lopez / Imagem Paulista)

In addition to fun and imagination, games prove to be an opportunity for social change. On stage ProXXImaThis Wednesday, the 1st, Priscilla Keiroz, the brand’s senior manager at Riot Games, and William Reiss, Afroreggae CEO, discussed the issue.

The executive comments that the gaming industry has long been a source of fun in the face of this social movement, however, now he says there are more and more actions that are turning virtual games into transformers. He notes that due to delays in the implementation of this idea by companies, the peripheries themselves have arranged to use the tools. “In recent years we have seen charitable tournaments organized by the communities themselves, sometimes only sponsored,” he said.

Reiss comments that the category of games for AfroReggae came as an opportunity for social change so successful that it had an impact on the entire organization. “We were famous for the music, but when the game came out, we needed itInvention as a social project. At first many did not believe that this might work because they thought that the youth of the periphery were different from the youth of Morumbi. But no, they want the same, they just do not have the opportunity, “- explains the director.

Experts commented on how engaging young people brought a chance to improve their lives through games such as learning English and computer skills. The flight also indicates how the games are positioned not onlyAs a bridge to education, but as a format that arouses interest.

“If you come to Favela in ordinary English, they do not want to go to class. “But if you follow the game strategy, for example, they are interested and want to participate.”

Mobile access

As Riot’s manager, Priscilla also talked about itThe role of developers in democratizing access to games. The executive says access to games is a concern for their development processes.

“For example, this has been our concern since the beginning of LOL. It’s a computer game, but nonetheless, it’s designed so that you do not need a high-end computer to play it. In other rows we also have colorblind mode. “Accessibility is the long way we walk,” he said.

Social impact

The experts explained how the investment was made in G.A.Months for social minorities can essentially be seen as a positive policy and solution to bigger and more complex problems, for society as a whole.

During the pandemic, Reiss says the money invested in the project by Riot was used to donate food to families in vulnerable situations. But in addition to the current situation, he says, organizations, by investing in young people from the periphery through games, are also removing their guilt, addictions and giving these young people a new perspective on life.

“Violence has become democratic today. “Companies need to understand that this has become a common problem that affects everyone, and something needs to be done: invest in a positive policy,” he said.

Obstacles

According to the executive, one of the biggest obstacles to the project’s progress and transformation is the lack of investment from brands. Priscilla, who is facing the issue, comments on the importance and need to have more partners in this trajectory. “We are always thinking about new ideas and the more partnerships we have the better. We also want to hear ideas that are in the process of being developed to help. Today there is no shortage of opportunities to invest and change the world. “The more people come in and want to change the world, the better,” Priscilla said.

Background diversity

In addition to the players, the panelists also explained the importance of diversity behind the scenes of the gaming world.

“We have young people from Favela creating games that are already in the Apple Store and Play Store talking about local and racial issues, Orixás. So you are already fighting racism, religious racism and giving self-esteem to a young person who is also in the game world. In addition, all these young people who helped create the games were from teams competing in the game creation championship, ”he explains.

Priscilla said thinking about diversity at all stages is essential to giving users the best experience, no matter who they are. “It’s important to make a connection, if we want to achieve the goal, to be a customer-oriented company, we have to be diverse,” he concludes.

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