The Enemy – Nintendo says it’s back in Brazil “to stay” after learning from past mistakes.

THE NintendoHaving spent five years outside the domestic market between 2015 and 2020, he says he has learned from his past mistakes and is back in Brazil “to stay”.

in the interview EnemySenior Director and General Manager of Latin America Nintendo of America, Bill Van ZylExplains that the company is more methodical in bringing in products that have just been released Nintendo Switch in the country with an OLED screen.

“At that time Wii This is Wii U, we didn’t have the right business model for Brazil. It wasn’t sustainable,” he says. “The model we’re building now is sustainable, in part because we’re being more careful not to repeat the mistakes of the past.” We believe that this way we will be back to stay for the long term. “

Bill Van Zyl of Nintendo of America


Pedro Henrique Luti Lippe

Executives cite Anatel’s need for product approval, different socket plug-ins, and the rating system process as factors that make Nintendo products more difficult to launch in Brazil than in other Latin American countries. “All this adds time to the process. We’re trying to get the products out as quickly as possible, but we don’t want to get in the way.”

time Brazilian game showNintendo has revealed that it will release “select titles” on the Switch on cartridge in Brazil, with a suggested price of R$350 each. The list includes platform classics such as Mario Kart 8 Deluxe and Super Smash Bros. finalApart from recent releases such as Pokemon Legends: Arceus and Platoon 3.

“Let’s start with selected titles and build from there. The plan is to continue bringing in more products and services to bring Brazil in line with the rest of the region,” he says.

When asked if there are cartridge game releases in Brazil with the US, Van Zyl says it was a request from Nintendo of America’s president. “It was my boss. Doug Bowser, who put this plan on the table. At a recent meeting he said, “Okay, we’re going to release the games on cartridge, but how do we get them out there on the same day? [que nos EUA]? – We have a lot of work to do. We can’t have leaks, it’s a new process, so it will take some time.”

“But it’s right for the fans and that’s what my boss wants.”

Although Nintendo has already been present in Brazil at various points in its history, the current foray has an unprecedented feature: it is the first time the company has translated games into the local language.

“We don’t just translate games, we localize them. Special care has to be taken in choosing the words so that the emotion, the humor and everything is conveyed correctly,” Van Zyl explains. “We are not just going to outsource the translation. We do localization mostly in-house and it takes time.”

In recent months, Nintendo has released games such as Mario Strikers: Battle League and Mario Party Superstars Brazilian Portuguese is supported, but titles with more text are left, e.g Xenoblade Chronicles 3Without local language option.

“We are committed to increasing the number of games played in Brazilian Portuguese. We started with games that have a wide audience, but our goal is to have all our content localized – but that also takes time,” says the executive, who has yet to confirm whether future titles such as The Legend of Zelda: Tears of the Realm Whether or not the national location will be covered.


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