The 10 most awkward moments of E3

E3 (Electronic Entertainment Expo) has always been the biggest announcement scene in the video game industry. However, the event, sometimes, is also a scene for the most awkward moments – some worthy to come out of the episode. Office.

The list is huge: it has events every year and from all companies like Ubisoft, Xbox, PlayStation, Nintendo, EA and Konami. In this list we have listed the 10 worst (or most embarrassing). Did you watch any at this time? Do you remember any other moments that deserved to get in our rating? Share it on social media!

10. Mr.. Ubisoft Caffeine – E3 2011

There was a time when gaming studios loved to hire comedians to present their events at E3. It is unfortunate that the idea usually went wrong. In 2011, actor Aaron Price presented a Ubisoft conference called Mr. Caffeine (Mr. Caffeine). There were bad jokes, sexual “jokes” and even the mispronunciation of the name “Tom Clancy”. At least one particular moment has become meme on the internet: when he finds himself in the weird voice of going back in time. “doodly doodly doop”.

9. Xbox One Announcement in Full – E3 2013

The launch of the Xbox One was something dark: video games were more focused on television and sports than games; In addition, an internet connection was mandatory. After the negative response to the “news”, the then president of the Xbox division, Don Matrick, made things even worse: he said in an interview that Microsoft had an ideal product for those who wanted to go offline, the Xbox 360, the company’s previous generation console. Did not like it? Patience. Shortly afterwards, the executive resigned.

8. Battlefield 4 without audio – E3 2013

Also in 2013, Microsoft started showing the trailer Battlefield 4. Unfortunately, the video was silenced and some people in the audience started whistling and cursing the presenter – he even “looked” behind the scenes to understand what happened. After a few minutes of silence and awkwardness, the trailer played correctly.

7. Kinect Xbox 360 – E3 2009 and 2010

Speaking of the Xbox, it’s worth recalling Kinect’s announcement for the Xbox 360. The accessory was innovative at the time, replacing traditional control with motion control. But the presentation of the technology on stage … was weird!

The project’s creative director, Kudo Tsunoda, took steps that simply did not match the screen. Until he asks the audience, “Have you ever wondered what the sole of an avatar’s shoe looks like?” And does not shout, “BAM!” The avatar, the almshouse, was tilted like a station doll.

The following year, 2010, Microsoft decided to invite children actors to the stage live. Kinectimals, Kinect Animal Game. The child spoke, grinned, and even looked at himself as if a tiger had kissed him. Lovely or awkward?

6. Riiiiidge Racer! – E3 2006

2006 was a special year for Sony. To begin with, it is worth recalling the animation of former Sony CEO Kazuo “Kaz” Hirai. The executive was very excited (even overly) about showing the classics Ridge Racer, From the first PlayStation running on the PSP (PlayStation Portable). Kaz even shouted “Riiiiidge Racer!” Under the spectator silence.

5. Giant Enemy Crab – E3 2006

Also in 2006, it is worth remembering the presentation Genji: Days of Blade, An action game released for the PlayStation 3. On this day, producer Bill Ritchie took to the stage to glorify the realism of the game, which would be based on “famous battles that actually took place in ancient Japan.” A few seconds later a giant crab appeared on the screen. I think such a mistake did not exist in ancient Japan, right?

4. Wii Music Presentation – E3 2008

Wii music It was a game where you and your friends became members of a group. While the proposal was very fun, the group would not always be consistent. It was the case of Shigeru Miyamoto himself (creator of Super Mario, The Legend of Zelda and other Nintendo franchises) who took to the stage in 2008 along with other executives of the company to perform on the theme: Super Mario Bros. It looked like a Chavez band, but it’s okay.

Another painful moment was the drama solo performed by DJ Ravi Drums, using only his Wii control.

3. Ubisoft’s Shooting Game – E3 2010

In 2010, Ubisoft wanted to do something different to promote it Battle Tag, A game of laser weapons. Several actors suddenly appeared on stage, performing pirouettes and acrobatics, arranging fierce quarrels. It would be good … if the public saw any reaction. If you’ve never heard of the game, don’t be surprised: it only came out in Texas, the United States and Canada.

2. TP bugged – E3 2017

Technologies fail. Sometimes they fail even when you are the host of one of the biggest events of E3. In this case, the failure was Teleprompter (TP, a device that shows the presenter to read the text), and the victim was youtuber Jesse Wellens, who was going to talk about a new game. Need for Speed. After a few seconds of disorientation, Wlens was rescued by the franchise’s executive producer, Marcus Nilsson. As if that was not enough, YouTube even called him Nick, a completely incorrect name.

1. Konami Chaos – E3 2010

Everything went wrong at the Konami Conference in 2010. In fact, the company’s conference table has already started to go wrong because … who proved it here? There were wrestlers, dances, applause from the audience, a very long silence, the presenters getting lost in the ranks, and even the decent appearance of a horror movie. Watch the 11-minute video below for the worst moments (or the best, in your opinion).

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