Strauss Zelnick believes that the sale of Activision Blizzard will be positive for the gaming world
Responsible for big franchises like Grand Theft Auto, Bioshock and border landsTake-Two Interactive believes that the games industry will continue to grow over the next 20 years. In an interview with The Wrap, CEO Strauss Zelnick said that companies in this area haven’t even come close to the full potential it has to offer.
“We’re not even close because the average age of a gamer is still 36, 37, 38, and people spend their entire lives consuming the entertainment they fell in love with at 17.“, explained the executive. “The song we love the most is the song we loved when we were 17. This is what we adults are all about“, justified Zelnik and said that games should follow a similar path.
According to the CEO of Take-Two, the industry needs to find a moment of stabilization From the moment current players turn 60. Mathematically, he argues, the gaming industry still has room to continue growing for decades to come, approaching the rates seen in other areas of entertainment in the process.
Take-Two sees the acquisition of Activision Blizzard as a positive
Straus Zelnik stated this in the same interview It is believed that the approval of Microsoft’s purchase of Activision Blizzard will bring positive results. According to him, the game market remains quite fragmented and there is a lot of room for the development of creative projects.
“It’s a highly fragmented business and there’s a lot of room for creativity, and Microsoft is one of our allies, and if that makes their business stronger, we think that’s good for us.“, said the executive director. For him, The consumer is the one who has the “final vote” on the development of the market And which companies will be the most successful.
For the Take-Two boss, if his company can deliver quality features, Competitors have no way to offer an experience that completely replaces them. “That is, we compete with everything, somehow we compete with nothing. You may not substitute one of our titles for another title.He explained.
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Source: WCCFTech, VGC