Microsoft’s massive Activision-Blizzard deal continues, with more and more regulators approving the acquisition. $70 billion is at stake, giving Xbox control of franchises like Call of Duty, Warcraft, Candy Crush, and many, many more.
The acquisition is, of course, controversial. O Sony’s PlayStation objected Open procurement, arguing that it undermines its competitive advantage. Of course, regulators are not here to protect corporate profits, but to promote healthy competition among corporations. Some wonder whether gaining control of the world’s biggest gaming franchises could give Microsoft undue power. Microsoft has repeatedly responded, however, saying that even after the deal they still won’t be the biggest company by revenue, noting that Nintendo has done absolutely fine without access to franchises like Call of Duty or World of Warcraft.
Another company sat down to talk about a deal last week. THIS IS Strauss Zelnickgives Take two Interactive, CEO of games like Borderlands, Grand Theft Auto and Red Dead Redemption. Take Two also recently acquired Zynga for mobile devices to better position itself in the rapidly evolving gaming landscape.
Take-Two CEO Strauss Zelnick supports Microsoft’s acquisition of Activision Blizzard.
“Zelnick doesn’t see competition as a threat. Instead, he views Microsoft as an ally and its upcoming acquisition of Activision as a good move for the broader industry” https://t.co/21BwMN4h3e pic.twitter.com/vULrPh6DWj
— Benji-Sales (@BenjiSales) October 11, 2022
In comments to Yahoo Business (via BenjiSales ), Zelnick reportedly welcomed the agreementIt was announced with Yahoo Zelnick sees Microsoft as an ally. The GTA CEO also mentioned that all game titles are standalone and can compete freely. It’s a comment echoed by Microsoft itself, which has long pointed to the rise of small-scale indie games like Minecraft and Among Us that could multiply by opening up unwanted platforms like Steam to become multibillion-dollar businesses of their own. right.
“At the end of the day, the customer votes, and if we get big hits, which is what we do, the customers will show up and no one can take that away from us.” (…) Entertainment business is the antithesis of commodity business. Each title is independent. of this kind does not compete with others And, to some extent, highly competitive. in other words, We compete with everything and nothing. you No can replace one of our titles with another title.”
The comments will no doubt please Microsoft as it draws attention from regulators in Europe and the United States following its victory in Brazil. The EU has already asked for feedback from publishers in its economic zone, and there is no doubt that Zelnik’s comments are likely to be in line with what Take Two itself presents as an entity.
Microsoft expects the deal to close by the end of fiscal 2023, which would be around June of next year.