The text below was published on the Brazilian PlayStation.Blog.
Throughout our company’s 27-year history, we’ve always been driven by how meaningful gaming experiences can create unforgettable moments for players. All of us at PlayStation are passionate about creating unique products and experiences that captivate our fans. This includes everything from our critically acclaimed consoles and games, to community challenges like Conquer the Throne and digital and live events like State of Play.
Today, I’m excited to introduce PlayStation Stars, a new loyalty program that honors you, the gamers, for being with us on this ever-evolving game-filled journey. The PlayStation Stars program will be free when it launches later this year. By becoming a member, you can earn rewards for completing various campaigns and activities. Our “Monthly Entry” campaign simply requires you to play any title to earn a reward, while other campaigns require you to win specific tournaments, trophies, or the first successful Platinum title in your time zone.
All PlayStation Stars members will have the opportunity to earn loyalty points. Points can be redeemed for a catalog that may include PSN Wallet funds and PlayStation Store products. As an added benefit, PlayStation Plus members enrolled in the PlayStation Stars program automatically earn points for PlayStation Store purchases.
Additionally, as part of the PlayStation Stars program, we’re introducing a new reward type called “Digital Collectibles.” The collection will be as diverse as our product portfolio and franchises. They consist of digital representations of things beloved by PlayStation fans, including figurines of beloved and iconic characters from games and other media, as well as favorite devices that tap into Sony’s history of innovation. There will always be a new collectible to find, an ultra rare collectible, or something awesome to collect just for fun.
We hope this new program will bring back great gaming memories and also inspire you for the future with your PlayStation: celebrating the gaming eras we’ve created together, exploring new paths, and bringing players together in global celebrations. This is just the beginning of the PlayStation Stars program, which will continue to evolve over time. We are doing initial testing before the launch, which will take place later this year on a regional and phased basis.
We hope you enjoy the program when it is released. We will be back soon with more information. Thanks for reading!