Sony says it will become more cross-platform after the acquisition of Bungie

Sony CEO Kenichiro Yoshida said the company’s acquisition of Bungie was partly motivated by PlayStation’s intention to adopt a more cross-platform business model.

The company said last week that adopting the Xbox Game Pass strategy will affect the quality of its exclusives.



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Sony Interactive Entertainment (SIE) is known for its gaming development tradition exclusively for its PlayStation consoles, but in recent years the company has begun investing in PCs and mobile platforms.

Last year, PlayStation CEO Jim Ryan confirmed that the company had released many of its gaming PCs and hired a former chief content officer at Apple Arcade, creating a special division to adapt its most popular franchises to mobile platforms.

In January, Sony announced an agreement to acquire Bungie, the studio that created the Halo and Destiny franchise. $ 3.6 billion ($ 19 billion) To strengthen the Japanese online gaming sector.

Contrary to many expectations, Bungie said it would remain an independent subsidiary after the acquisition, releasing games for platforms other than the PlayStation consoles.

During a business meeting on Wednesday, Yoshida said the company has high expectations for Bungie. It is seen as a “catalyst” to grow the gaming service sector, but it is also an important step towards becoming more cross-platform.

Only time will tell whether Sony’s strategy is to release exclusives on competing platforms such as the Xbox Series X | S and the Nintendo Switch.

In early May, the U.S. government launched an investigation into the $ 1 billion acquisition of Bungie.

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