Snap, the creator of the Snapchat messaging app, has long positioned itself as a camera company.
On Thursday, he introduced the pilot. Pixy, a drone camera can help people take selfies without a selfie stick. Users hold a pocket-sized camera and select the flight mode via the device body dial. The gadget then flies for a minute, taking photos and videos that it downloads to the user’s Snapchat personal drive before landing in the user’s hand again.
“It gives you a whole new perspective, it really allows you to have fun and have fun with your family and create videos together,” said Evan Spiegel, Snap CEO, in an interview.
Pixy is Snap’s first hardware product after Spectacles, which was glasses with built-in cameras and augmented reality features. Debuts on the Hours for Hours debuted in 2016 but were ultimately ineffective. In 2021, Snap released a new version of Spectacles that allows people to see augmented reality filters on the physical world.
Snap sells the Pixy for $ 229.99, with extra batteries for $ 19.99 and a dual battery charger for $ 49.99. The company said it planned to sell the camera in the United States and France “until stock is available.”
In 2020, Amazon also announced a flying camera, the $ 249 Ring Always Home Cam. The surveillance drone flies to its owner’s house and takes video, ostensibly for security. It immediately spread on social media as a threat to privacy.
Mr. Spiegel said he was not familiar with the Amazon product. He said the Snap’s flying camera was not a privacy issue as its bright yellow color, light recorder and engine sounds make it visible.
“I do not think there is a concern about privacy when it comes to recording other people without their knowledge,” he said.
Snap has announced Pixy with a set of augmented reality products – which avoids filters and visual effects in the real world – at its annual event for developers and advertisers. He has also introduced new tools for businesses that allow buyers to virtually try out their products. Snap said that since January 2021, people have been involved five billion times in augmented reality shopping on its products.
“We see our great potential in actually inventing the camera over time,” Mr Spiegel said. “Pixy is a continuation of these experiments and innovations about what a camera can do.”