From time to time, information appears on the network behind the scenes of companies in the 90s, and here we are facing such a case. For example, the Mega Drive Shock website has published a translation of a Japanese article where we see this Sega and Nintendo have expressed fears about the future of the gaming industry.
The text in question is from the Japanese newspaper Nikkei Sangyo Shimbun, dated February 29, 1996. In it the journalist reveals that the market. Saw a drop in sales of 16-bit consoles! And one expert even said the move would be “almost a throwback to the 1982 Atari shock.”
For those who do not know, this Atari Shock was a video game crisis that occurred from 1983 to 1985. From $ 3.2 billion in 1983 to $ 100 million in 1985. Because of this, several companies that existed during this period eventually broke or abandoned a segment – similar, though not in the same proportions, as seen in the large divisions of Japan in the 1990s.
Sega was one of the biggest losses in fiscal 1995. (Source: Shutterstock / Reproduction)Source: Shutterstock
“During the fiscal year ended March 1995, Konami suffered an extraordinary loss of 11.6 billion yen due to various unsold items. During the same period, Capcom lost 7.5 billion yen in value in the North American division. In September 1995, Nintendo also lost “Yen 9.8 billion due to its US division. During the same period, Sega lost 26 billion yen due to the decline of US subsidiaries and Europe, in addition to having a share of unsold shares,” the article reads.
A variety of strategies
Another point mentioned in this article is about the strategy that Nintendo eventually used when selling consoles when offering additional games in several packages. Much of this was due to the fact that several games were not purchased as expected, even though console sales were good for both Mario’s house and his biggest competitor at the time.
Finally, the article notes that part of the loss of public interest was already related to the migration of several players to the first PlayStation – even Super Nintendo and Mega Drive received heavy titles such as e.g. Donkey Kong Country 2 And Chrono Trigger In the first and Comics Zone And Spider-Man and Poison: Maximum Massacre In another.