Growth on consoles has stopped
Phil Spencer, during the WSJ Tech Live event (Matt Tom Warren), said that Game Pass membership on PC has grown “incredibly,” while growth on Xbox consoles has stagnated.. He attributes this slowdown in console subscriber numbers to the fact that many Xbox owners already subscribe to Game Pass.
“We’ve seen incredible growth on PC. On console I’ve seen growth slow, mainly because at some point you’re going to catch everyone on console who wants to sign up,” the Xbox chief said.
In addition, Spencer said that Xbox Game Pass accounts for about 15% of Microsoft’s gaming revenue. “I think it will be 10-15% of our total revenue and it’s profitable for us,” he says.
Microsoft doesn’t often disclose Game Pass subscriber numbers. In January of this year, the owner of Xbox announced that there were more than 25 million subscribers. The announcement was made in an announcement about the acquisition of Activision Blizzard, which is still under review by some regulatory bodies around the world.
On the other hand, Xbox Cloud Gaming, part of Xbox Game Pass Ultimate’s cloud gaming service, grew 100% year-over-year. Now the number of users of this service has increased to 20 million.
Xbox and Game Pass console prices are going up soon
Also at the WSJ Tech Live event, Phil Spencer talked about price increases for everything Xbox-related. “I think at some point we’re going to have to raise the prices on certain things, but before Christmas, we thought it was important to keep the prices up,” the Xbox boss explained.
“We’ve kept the price on our console, we’ve kept the price on our games. And our subscription. I don’t think we’ll be able to do that forever,” adds Phil Spencer.
So far, only Sony has confirmed PlayStation 5 price increases around the world (less so here), and Steam has already updated its price offers in the various currencies that Valve’s platform works with.
Xbox Cloud Gaming reaches 20 million users
The number of users has doubled compared to last year’s report