Peter Moore, the force of the sniper revolution of the 1980s, has died at the age of 78

Peter Colin Moore was born on February 21, 1944 in Cleveland. His father, Raymond, was a naval officer. His mother, Mary (Jameson) Moore, was a housewife.

After graduating with a bachelor’s degree in graphic design from the Chouinard Art Institute in Los Angeles in 1969, he worked in a design studio, which he eventually acquired. He moved to Portland in 1972 and spent one year as creative director for the paper company Georgia-Pacific. He then opened a design studio in the city and a few years later established himself as a client of Nike. He joined the company as Creative Director in 1983.

Four years after joining Nike, Mr. Moore teamed up with Mr. Strasser and his wife, Julie Strasser, in their consulting business, Sports Inc., which worked extensively with the German company Adidas. Adidas acquired their company in 1993 and renamed it Adidas America. The company’s goal was to resuscitate the Adidas footwear and clothing brand, which in recent years has lagged behind Nike, Reebok and other North American companies.

“Rob and Peter shared each other’s strengths,” Ms. Strasser said in a telephone interview. “They were very tense and had everything in common when it came to understanding sports brands. “They knew what was forcing Nike and what was praising Adidas.”

When Mr. Strasser died in October 1993, Mr. Moore was promoted from Creative Director to President, but he resigned around 1995 and returned to Creative Director.

Among his accomplishments with Adidas as a consultant and later as an executive was the introduction of the EQT line of sneakers and sneakers, which glorified the roots of Adidas and the creation of a new corporate logo that took on the familiar three. Stripes that adorned the sides of Adidas shoes and restored the shape of a mountain. Now it’s the main Adidas logo.

He also signed the Denver Nuggets Rookie Center, Dikembe Mutombo, a footwear and clothing signing agreement in 1992, and four years later joined Kobe Bryant in a deal with Adidas.

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