Mobile Leads Among Players in Brazil – 05/05/2022 – Tec

In 2018, the game table of 22-year-old student Matthew Lobo was renewed.

After six months of savings, he was able to replace his main computer, which he used for work, with a better processor, graphics card and memory – components that are key to good gaming performance.

This was the beginning of a dream installation: a computer with two or more screens, various controls, noise-canceling headphones, a high-precision mouse.

Four years later the gaming table has become a bedside table: here it leaves finger gloves, a mobile cooler (a kind of mini-fan to cool a mobile phone) and a controller where it attaches to a smartphone.

“By 2020, my computer crashed and maintenance was very expensive. I did not think it was viable. I could have bought a better cell phone for the price of maintenance,” he says. Since then Matthews has been playing almost exclusively on his mobile phone.

Behavior is a global trend: In 2021, the gaming market on mobile platforms (mobile phones and tablets) shifted by $ 93.2 billion ($ 468.4 billion), accounting for 52% of the sector’s total revenue. According to a NewZoo report, this is a 7.3% increase over the previous year.

Brazil, which according to a FGV survey has more smartphones than people, is following the same path. According to Games Brasil Survey, which was conducted with 13,051 internet users from February to March this year, 48.3% of respondents who played games preferred mobile phones, which is a 6.7 percentage point increase over last year’s survey.

33.2% of them say they play on mobile devices every day; 70.7% of those who prefer mobile phones consider themselves casual.

Matthews, a fan of mobile games “After the Snake Game”, has seen the market expand in recent years. However, despite moving to mobile for financial reasons, today it is a platform of choice.

It makes it easy to show friends news and play while traveling, and barely turn on the Xbox Series X in its living room. “In general, games that come out on the console come out on the mobile,” he said.

There have been several companies that have been arguing about this audience since the French company Gameloft released Spider-Man Unlimited, one of the most popular mobile phones, in 2014 and became a pioneer in products with more sophisticated narratives and platform characters. .

Fortnite, a well-known strategy game from Epic Games, for example, you can play from any platform – the same account can be used on PC, console or mobile and loads player progress. League of Legends, the biggest success of Riot Games, has a mobile version since 2020.

There are also those that are completely focused on a smartphone like Pokemon Go. The aim of the game, Fever 2016, is to shoot famous cartoon creatures appearing on a mobile phone camera through augmented reality.

Wildlife Studios in Brazil is a leading gaming company focused on the mobile market. It is the only one in the industry unique – a nickname for startups with a market capitalization of over $ 1 billion.

For 17 years on the market, Glausio Marquez, CEO of Game Distributor Level Up, says mobile game development has taken a leap in the last three years, following the evolution and popularization of mobile phones – and travel. On pandemic digitization ..

“In terms of business, we see a great opportunity,” says the businessman, but emphasizes that in general, the experience on a console or computer is richer, with better graphics, more interaction, and ultimately faster cable internet.

In 2018, 14% of access to Marques’s gaming platform was mobile. In March of this year, the device was already responsible for 80% of access, a change that led to changes in the team. Of the approximately 180 employees hired since 2019, 40% were in positions related to mobile or tablet services.

“My 79-year-old mother never played, and 5 years ago, after she bought her first smartphone, she started playing every day and investing in it,” Marquez said.

The next big change, he bets, will be a fifth-generation cellular network due to arrive in Brazil later this year. “5g will increase this growth for better products. Now we have to see how long it will take for the general public to have access. As well as the community with better mobile phones, this is a niche,” he says.

The mobile audience is more diverse

“When you go to platforms like consoles and computers, the gaming experience is elite,” said Carlos Silva, a partner at Go Gamers. “A cell phone, a device that you use in your daily life, is the same device that you can play with.”

According to Pesquisa Games Brasil, Class C and D audiences, which make up 38% of console players and 41% of PC gamers, make up 59% of smartphone and tablet players.

The price difference became even more apparent after the start of the pandemic, when the disruption of global supply chains led to a crisis in the microchip market – an essential component of electronics.

Those who want to buy imported goods are also not helped by the last $ 5 R $, which has increased by 24% since the end of 2019.

The poll found that 67.1% of respondents spent less than Rs 1,250 on gaming equipment last year, which is much lower than the Rs 2,300 needed to buy the Xbox Series S, the cheapest next-generation console.

The same phenomenon is observed when investing in experience: 61.6% of respondents say they spent less than R $ 300 on games last year – the price of Nintendo’s first-class game in Brazil. Among the 17.3% who say they have not spent anything on games in the last year, 40.2% said they have not spent anything because of the price.

Despite inflation, players are resisting. In a 2022 survey, 74.5% of respondents said they were playing electronic games, which is two percentage points on the verge of error compared to 72% in 2021.

“The game audience was very involved,” Silva said. There were 41.7% of respondents who fully agreed that they played more during the period of social isolation.

Cell phone diversity also includes gender. Women are 60.4% among gamers, a scenario that is the opposite of the console where 63.9% are men. The male audience on the computer represents 58.9% of the players.

Sink and graphics are most noticeable differences

Social network analyst Stephanie Andrad, who discovered the gaming world with Super Mario and Donkey Kong on Super Nintendo since the 1990s, has become increasingly dedicated to mobile phones. It started with more basic games, including the well-known Candy Crush puzzle, before launching a mobile version of Garena’s studio action game Free Fire in 2017.

Today, at the age of 27, he participates in the group PlayerUnknown’s Battlegrounds, or PUBG, Amateur Championships, part of several events aimed exclusively at mobile players. This year’s Mobile Pro League Brazil Spring, the game’s professional competition to which Steephany is dedicated, had a peak of 44,323 spectators, according to eSports Charts.

Although she is a mobile enthusiast, Stephanie still plays on other platforms. “The sink when I’m playing on a computer or console is much bigger. The graphics are good on a smartphone today, but when you go to the same game on the PC version, it makes a big difference. It feels like you’re teleporting. In the game,” he says.


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