The company guarantees that the competitors will still be the biggest in the market
Microsoft’s acquisition of Activision Blizzard has repeatedly assured the company that the merger will not disrupt the industry. now, Microsoft has released a dedicated webpage on the topic, where it talks about the benefits of this acquisition for gamers, developers and the industry.
The site presents an overview of the topic, with interviews from Phil Spencer and Satya Nadella, CEOs of Microsoft, as well as press releases from company representatives, a commitment document, gaming industry figures, and more.
However, the excerpt draws more attention and it talks about the benefits of Activision Blizzard’s acquisition for gamers, game developers and the gaming industry. For gamers, Microsoft guarantees:
“More games on more devices, including Xbox, PlayStation, mobile and online. Choose how and where people buy games with subscription and one-time shopping options. For 95% of gamers who play on mobile, mobile platform gaming alternatives dominate.”
As for developers, Microsoft guarantees that there will be “more ways to make games available to more players through support, investment and better access to players.” In addition, the company ensures the company’s “best revenue and fair market rules through app store principles.” Developers will have “more flexibility in their payment systems and the experience they provide to their fans.”
Microsoft says Sony and Nintendo will still be the biggest
When citing the benefits that Microsoft’s acquisition of Activision Blizzard will bring to the gaming market, the company says that PlayStation and Nintendo will remain the biggest.
“More competitiveness in mobile, dominated by a few ‘big players’. More competitiveness in the traditional gaming environment, where Sony and Nintendo remain the biggest. Emphasis on positive work environments and Microsoft’s increased local investment in studios and creative ecosystems. World”.
On the page, Phil Spencer says, “Giving players a choice in how they play games makes games more accessible, and it leads to a larger and more active gaming community. Choice is equally important for developers. Developers benefit from the diversity of distribution and business. Models for your games. Choice opens the door to innovation and grows industry.”
As much as Microsoft says its acquisition of Activision Blizzard will be good for the gaming industry as a whole, Sony doesn’t believe it and is moving against the biggest transaction in the industry’s history.
Microsoft CEO is confident of approval of Activision acquisition
Activision Blizzard’s acquisition is undergoing a series of regulatory investigations