Microsoft recently announced that it is partnering with Netlix to create cheaper subscription plans, and that the price cut is related to ads. Traditional plans will remain, but if you want to pay less, you can choose to view content with ads.
Netflix is partnering with Microsoft for its next ad-supported streaming innovation, the company announced Wednesday. This is reported in the streaming service Microsoft It will become yours “Global Advertising Technologies and Sales Partner” When launching the cheapest plan.
“It’s early days and we have a lot of work to do,” Netflix CEO Greg Peters wrote in the post. “But our goal is Long term of course. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to partner with Microsoft as we bring this new service to life. “
In a Microsoft blog post, the company says marketers will work with Microsoft to bring ads into the Netflix ecosystem. “Today’s announcement also reaffirms Microsoft’s approach to privacy, which is based on protecting user information,” said Mikhail Parakhin, president of Microsoft’s web experience.
We are delighted that Netflix has chosen Microsoft as its ad technology and sales partner. We want publishers to have more durable ad monetization platforms so more people can access the content they love, wherever they are. https://t.co/QmPszxJTOf
– Satyanadella (@satyanadella) July 13, 2022
Netflix first offered a cheaper, ad-supported tier in May, then confirmed the capability last month. While Netflix has not announced an official release date for the level, it is rumored to be available to users in late 2022.
News of Netflix’s cheapest advertising plan comes after the company revealed its subscriber numbers fell last quarter for the first time in a decade, to 222 million globally. The company is also exploring live streaming and password-sharing ways to mitigate the decline in subscribers and revenue.
The choice of Microsoft is reminiscent of the close relationship between the two. The first version of Watch Instantly, which was primarily used for streaming movies, used Microsoft’s Silverlight technology to stream video instead of the more common Flash Player, until it was replaced by HTML5, and Xbox 360 was the first console HD with Netflix streaming app.