GTA owner says putting entries on Game Pass is a waste of money

While many believe that subscription services like Microsoft’s Game Pass are the future of the video game industry, many are still skeptical of the idea, especially big developers.

In the past, Take-Two Interactive, one of the biggest developers in the world and responsible for franchises such as GTA, Red Dead Redemption and others, has already expressed its distaste for publishing exits such as Game Pass and this week, the CEO. The company once again showed its displeasure with the idea.

Game Pass has certainly revolutionized the video game industry, prompting even Sony to overhaul its subscription services to try to “catch up,” but according to recent reports, console subscriptions are slowing, keeping Microsoft at bay. . This is the second year in a row that the goal has been achieved.

As Microsoft looks to bolster its services by acquiring major studios like Bethesda and possibly Activision Blizzard, it seems that studios outside of the company’s command are resistant to putting major releases on the platform, preferring to maintain their current business model. .

During the presentation of the second half fiscal report, Straus Zelnick, CEO of Take-Two Interactive, talked about how the company’s view on subscription service releases remains unchanged and how it is more favorable to catalog titles (the classics of the past). releases.

Look, we work a lot with Sony and Microsoft on their subscription offerings when it makes sense for us. And my views haven’t changed since I started talking about signing, which I mean now, probably four years ago. An interactive entertainment business is very different from a linear entertainment business. People spend far fewer hours in a given month on interactive entertainment than on linear entertainment.

And within that consumption, far fewer titles are consumed in interactive entertainment than in linear entertainment. So I still question whether subscriptions make as much sense for interactive entertainment as they do for linear entertainment, and there was some skepticism that I still maintain. I think the second area of ​​skepticism is whether it made sense, and that’s a rhetorical question, because I think the answer is no, offering bundled releases with other titles on a subscription service. I don’t think it ever makes sense.

I still don’t think it makes sense. And I believe it’s becoming clear now that it doesn’t make sense. This is simply a missed opportunity for the publisher. So I don’t want to speak for my friend Phil, but our views remain the same.

Probably a subscription business. This is a catalog business. It’s probably aimed more at very avid users, as those are users who are interested in playing back catalog titles, meaning a bunch of different titles in a given month. But I don’t think this is a mass-market service that will replace the interactive entertainment business as we know it.

And I don’t think there is any evidence to the contrary so far.

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