Games: Stadia’s End Reveals Big Tech Dilemmas – 10/11/2022 – Tec

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Considered one of the symbols of the entry of big technology into the gaming market, Google’s Stadia cloud gaming service will cease to exist on January 18, 2023. Silicon was created on the 29th by Phil Harrison, vice president and general manager of Stadia.

“While Stadia’s approach to game streaming is built on a strong technological foundation, it hasn’t gained traction with consumers that we had hoped,” the executive said, tasting the complexity of the current gaming market landscape.

In theory, there’s no way Stadia can go wrong. Cloud gaming services are seen as the future of gaming, with the potential to make consoles obsolete, make access to games more expensive, and further expand the consumer market. In addition, Google will not only have the technical and infrastructural capabilities to develop the product, but also the investments to maintain it in the long term.

The announcement of the project in March 2019 shook the gaming industry. While some analysts have already identified problems with the service, such as the lack of key launches, Sony and Microsoft have decided to move in order not to lose their leadership in the sector and have established a rare partnership to develop game streaming technologies.

Despite the efforts of its competitors, Stadia has managed to remain a pioneer, but it has paid a high price. Its launch in 14 countries – including Brazil – in November 2019 was accompanied by a lot of criticism, for minor technical problems (although they do exist), but mainly for a poor catalog of 22 games – all paid, except for a paid monthly subscription to the service.

It’s no coincidence that when Microsoft announced in July 2020 that Xbox Game Pass subscribers (its game subscription service) would be able to play streaming games starting in September, it highlighted that more than a hundred titles would be available for free. .

Meanwhile, Google tried to expand its startup in two ways:

However, as time went on, the company showed signs that it was not willing to wait for results. In February 2021, less than two years after the service was announced, Phil Harrison announced that the company would no longer invest in the development of exclusive games and closed the Stadia studios.

The announcement led to speculation of the platform’s demise, which Google denied, noting that it predicted another 100 new games would be launched on the service in the same year.

“I would tell the unbelievers to watch how we continue to make our words a reality […] We’re partnering with top studios like Capcom, EA, Square Enix, Ubisoft and more,” the developer’s head of marketing, Nate Ahern, told in May 2021.

In February of this year, another sign that Stadia’s days are numbered. A report on the Business Insider website says that Google has started offering the platform technology to partners under the “Google Stream” brand, depriving Stadia of its priority. In addition, according to the text, several professionals who worked on the platform were transferred to other areas of the company.

Even after all the signs, the announcement of the end of the platform surprised users and especially developers. Although users have received assurances from Google that they will be refunded for their purchases on the platform, the studios that were scheduled to launch for the platform still do not know what the future holds for their games.

It’s hard to pin down a single reason for Stadia’s failure. However, the history of the platform shows that you cannot develop a successful project in the gaming industry with technology alone. Relegating content to the background can be fatal to any investment in this sector.


Game tip, new or old, for you to check out

Back to Monkey Island

(computer and switch)

Thirteen years after the release of Tales of Monkey Island, we have a new title from one of the world’s most beloved adventure game franchises. Written and directed by series creator Ron Gilbert, Return to Monkey Island is a treat for longtime fans of the franchise and a great starting point for a new generation to enjoy the adventures of pirate Guybrush Threepwood. The game retains the series’ signature humor, with a few references to previous titles, while updating the already well-dated gameplay of the point-and-click adventures of yesteryear. It’s an instant classic that deserves to be tried by everyone.


News, launches, business and other things that matter

  • Blizzard said “Overwatch 2” servers have been targeted by at least two denial-of-service (DDoS) attacks in recent days, explaining the difficulty users are facing playing the title. The free-to-play multiplayer FPS was released in 4 and received a lot of criticism for connection issues.
  • CADE (Council for Economic Defense Administration) has approved, without limitations, Microsoft’s acquisition of Activision Blizzard. The deal is still being reviewed by US and European regulators.
  • “Skull and Bones”, one of Ubisoft’s major releases for this year, has been delayed again and is not expected to arrive until March 2023. Originally slated for a 2017 release, the title has undergone several updates and delays and was due for release in November. this year.
  • Another investment in the gaming world, Netflix has announced that it will open its own studio in Helsinki, Finland. The studio will be headed by Marco Lastica, who was formerly EA’s general manager and Zynga’s vice president.
  • CD Projekt Red has announced several new projects. Among the announced games are the new trilogy of the franchise “The Witcher”, already suggested a few months ago, the sequel to “Cyberpunk 2077” and a new game in the franchise that is not related to the studio’s previous releases.
  • On the business side, the Polish company announced the opening of a new studio in Boston, USA, and that its co-founder and CEO, Marcin Iwinski, will step down from the company’s leadership at the end of the year to announce. Position of Council President.


Games coming out in the coming days and promotions that are worth it

11. Outside

“Asterigos: Curse of the Stars”: BRL 119 (PC), BRL 187.90 (PS 4/5)

“Evil”*: Price not available (PC, Xbox One/X/S)

“Sound Mind”: BRL 187.90 (switch)

“No More Heroes 3”: Price not available (PC, Xbox One/X/S, PS 4/5)

12. Outside

“Lego Bricktales”: Price not available (PC, Switch, Xbox One, PS 4)

13. Outside

“soaked”: Price not available (PC, Xbox One/X/S, PS 4/5)

“The Last Orikru”: Price not available (PC, Xbox X/S, PS 5)

October 14

“Dragon Ball: The Breakers”: BRL 86.90 (PC), BRL 99.50 (Switch, Xbox One/X/S, PS 4/5)

“NHL 23”: BRL 299 (Xbox One, PS 4), BRL 339 (Xbox X/S, PS 5)

“Nickelodeon Kart Racers 3: Slime Speedway”: BRL 166.45 (Xbox One/X/S), BRL 224.99 (Switch), Price Not Available (PC, PS 4/5)

“PGA Tour 2K23”: BRL 299.90 (PC, Xbox One, PS 4), BRL 349.90 (Xbox X/S, PS 5)

“Skorn”*: BRL 68.39 (PC), BRL 75.99 (Xbox One/X/S)

*Available on Xbox Game Pass

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