Former EA CEO and current Unity CEO says developers who don’t focus on microtransactions are idiots



Former EA CEO John Riccitello spoke about microtransactions in video games, saying that while those who shy away from monetization early in the creative process are the “most beautiful, pure, and brilliant people,” they are also “the most . The biggest idiots.”

Riccitello is now the CEO of Unity Technologies and spoke to PocketGamer.Biz (via IGN ) about the topic following the announcement of the Unity and ironSource merger. When asked why some developers resisted monetization early in the game’s development, Riccitalo couldn’t hold back.

“Ferrari and some other high-end car manufacturers still use clay and carving knives,” said Riccitalo. “It’s a very small part of the gaming industry that works like this, and some of these people are my favorite people in the world to fight for – they’re the most beautiful, pure, brilliant people. They are also the biggest idiots. “

“I’ve been in the games industry longer than anyone else – I’ve gone all the way to gray hair and all that. In the past, developers played their game on the fence without first interacting with publicists and vendors. This model is embedded in the philosophies of many art forms and media, and I deeply respect; I know your loyalty and care. But this industry divides people into those who still hold onto this philosophy and those who have massively figured out how to figure out what makes a successful product. And I don’t know a successful artist anywhere who doesn’t care what their player thinks. That’s where that feedback loop comes back and they can choose to ignore it, but not knowing that’s not a good decision.”

“I’ve seen big games fail because they set the impact cycle to two minutes when it should have been an hour. Sometimes you can’t even tell the difference between a product being a colossal success and a colossal failure, but with this adjustment and what it does to the wear rate [você notaria]. There isn’t a developer on the planet who doesn’t want that knowledge,” he concludes.

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