The latest exchanges between Microsoft and Sony before the Brazilian competition regulator (CADE) confirm what has already been heard since the first days of the announcement of the acquisition of Activision Blizzard: the biggest obstacle that the house of Redmond has to face. Overcome to close it is Sony.
The reason is quite clear: Sony has strong interests with Activision, who are strategic to remain market leaders with the PlayStation 5 (or so they see it). To clarify, it’s enough to mention the detail that seems to have escaped the most: the beta version of Call of Duty: Modern Warfare 2 will be released first on PS5 and PS4, and then on other platforms. Financially, this means that Sony still has a large investment in Activision to secure a marketing lead for the COD franchise. It’s hard to quantify, but we’re certainly not talking about measly numbers, since we’re talking about one of the most famous video game franchises in the world, as well as what can be considered a real partnership that was going on. For many years now.
It is this longevity that gives us an idea of how important not only Activision Blizzard, but also Sony itself is to maintaining the uniqueness of the series. Thus, the Microsoft/Activision Blizzard deal is valued not only in terms of making the series exclusive, but also in terms of the potential loss of the PlayStation platform, given Sony’s level of marketing.
For this reason, Sony has asked Microsoft to publicly confirm that it is honoring existing contracts and that it will not remove Call of Duty from PlayStation platforms. also for this reason A dialectical war beganbefore regulatory bodies whichis Sony’s greatest resistance.
The aim is not so much to block business by the Brazilian entity, which cannot do so, but to find out as many places as possible that their business will be affected by the merger, in order to achieve not so much blocking. The same, but the terms of enforcement are as favorable as possible by the three entities that hold this power: the United States Federal Trade Commission (FTC), the European Commission and the English Competition and Markets Authority (CMA).
Sony will likely try to sabotage this acquisition as much as possible, while Microsoft will try to approve it without exclusivity restrictions – which could, in theory at least, make Call of Duty exclusive to Xbox, cloud and PC in the future.