EA will no longer use the FIFA name in the simulator

The contract renewal romance between EA Sports and FIFA is over. Since the name EA Sports FC was registered in 2021, many rumors have been circulating about the termination of the partnership, which began in 1993. This Tuesday (10), with an official note, Electronic Arts confirmed what everyone was expecting: it will be FIFA 23. Be the last game to be signed by the company with the largest football player in the world.

From July 2023, the franchise ceases to exist and the place is given to EA Sports FC. A new initiative, but to the same degree, according to EA. The company has proven that it will retain licenses from more than 300 IP sports partners and provide the same experience provided by the current title. In addition to league clubs such as the Bundesliga, Serie A, La Liga and the Premier League, several players will also follow the company into its next venture.

Cam Weber, Executive Vice President, GM EA SPORTS & Racing Group, said the following about the future of the simulator:

We are incredibly excited to build the global future of football with all of you and look forward to sharing more information about EA SPORTS FC in the winter of 2023. The future of sports is huge and bright and football fans are coming everywhere. Corners of the world. Global football has been a part of EA SPORTS for almost thirty years – and today we guarantee it will stay that way for the next decade.

Rumors about this modification are old and it all started with an alleged quarrel between Electronic Arts and FIFA over renewed use of the organization’s brand. At the time, several analysts said how problematic it was to delay this fight and even end the partnership forever. But EA Sports doesn’t seem to care much about that.

Above, you can see EA Sports’ official Twitter post on the issue – which even received a response from the official PlayStation profile where it says “this is a club”. Partnership is coming, huh?

(Source: EA)

The partners enhance the importance of EA Sports FC

See below what some of EA’s best partners have said about a new chapter in the company’s football history.

Premier League “EA SPORTS is a long-term partner in the Premier League and we look forward to continuing to work together in the new era of EA SPORTS FC.” -Richard Masters, CEO of the Premier League.

La Liga “EA SPORTS is the pinnacle of an interactive football experience today and in the future, and we are honored to continue to work with them as we have worked for more than 20 years,” said Javier Tebas, La Liga president. “We are ready to partner with EA SPORTS FC to deliver an innovative and authentic experience and grow our love of football together, around the world and in the years to come.

Bundesliga “We have an excellent partnership with EA,” said Donata Hopfen, Bundesliga CEO. “EA SPORTS is an established and valuable part of the football world and we are excited about what will happen as a result of our innovative partnership. We look forward to merging the Bundesliga and Bundesliga 2 with EA SPORTS FC. “

UEFA “Committed to serving football fans around the world, we look forward to continuing our partnership with EA SPORTS FC to provide players with an authentic in-game experience in the club competitions they love.” – Guy-Laurent Epstein, Marketing Director, UEFA

CONMEBOL “Connecting football fans with their clubs, players, competitions and friends through digital experience is the pinnacle of a football fan’s future and we look forward to working with EA SPORTS FC to deliver this stunning experience to football fans around the world.” – Juan Emilio Roa, ComMEBOL Commercial and Marketing Director

NIKE “We are pleased to continue and expand our long-standing partnership with EA SPORTS as we serve athletes at the intersection of sports, games and culture,” said DJ Van Hammeren, Executive Vice President and CMO, Nike Inc. “Our partnership with EA SPORTS FC will really improve our communities’ ability to play and connect with sports.”

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