The expected end of the contract between Electronic Arts (EA) And FIFA It officially became known last week when the developer announced the end of a more than 20-year partnership with the football organization. The move comes after the company plans to launch EA Sports FC in 2023, an interactive form of the game with more than 300 partners in the world of football.
The termination of the contract has been under consideration since last year. At the time, an article in The New York Times revealed that one of the most consumed games on the planet was at risk due to a lack of progress in negotiations between the company and the football entity. At the time, FIFA talked about and pointed out the changes in how it manages technology-oriented intellectual qualities.
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GoGamers partner Carlos Silva says this type of movement is difficult because it is a gaming classic. “One of the main concerns is the loss of licenses that the FIFA game has been able to add over the last few years, making it one of the biggest products in the industry. In principle, large licenses will last, but it is unclear how long, as FIFA, as the governing body of football, may be looking for a new partner to publish and develop a new product for the customer. If it goes that way, it is possible to negotiate exclusives and we will have a similar scenario to what we have already seen in the game between FIFA and eFootball (formerly Pro Evolution Soccer) and this often damages the user experience.
EA paid $ 150 (R $ 758) annually to the football organization, which in turn understands that it can generate up to $ 1 billion (R $ 5 billion) a year in gaming rights. It is estimated that in the last 20 years, FIFA’s game has moved over $ 20 billion ($ 101 billion). In addition to its brand valuation, FIFA also wants to expand its revenue streams with other technological assets, including NFTs, which have become an important element of revenue in games.